In the latest update to the Google Play Store, Google is introducing a clever behind the scenes battery saving feature designed to reduce background app drain and extend battery life on Android devices. This aligns with Google’s broader push to optimise power consumption across the ecosystem while giving users better performance without manual tweaks.
The update enables the Play Store to identify apps that hold long wake locks preventing the phone from sleeping and throttle them where appropriate. For example, a batch of new policy changes defines an excessive session when an app sustains more than two cumulative hours of non exempt wake locks in a 24 hour period. If more than five percent of user sessions for an app exceed that threshold, the app may get a battery usage warning or reduced visibility in the store.
Android’s official guidance has long stated that background apps, constant screen brightness, and unoptimised connectivity are key factors in battery drain. The new Play Store change essentially automates part of that optimisation across the marketplace.
Google is reportedly teaming up with manufacturers like Samsung on the technical side of this feature, collecting device level telemetry to refine the wake lock metric and improve accuracy.
In a related development, the Play Store has already implemented battery warning badges for certain Wear OS watch face apps, indicating that this kind of optimisation is expanding across other devices as well.
Battery life remains one of the most persistent pain points for smartphone users, especially as apps become more feature rich and data driven. By automating optimisation at the app listing and store policy level, users may experience fewer unexpected drops in battery or unexplained background usage.
App developers may also be motivated to optimise their apps better by reducing wake locks, background syncs, and inefficient services. Device manufacturers and OS providers benefit from a cleaner ecosystem and fewer user complaints.
At the same time, this signals a shift in responsibility. Device optimisation is increasingly moving from manual user settings to platform level enforcement, giving users a more seamless experience.
Background activity has been a recognised cause of battery drain since earlier versions of Android introduced adaptive battery policies and background execution limits. Independent reviews and user reports have flagged major apps as heavy battery consumers on certain devices, putting pressure on app stores to enforce stricter efficiency standards.
Experts say that as privacy restrictions increase and background tracking becomes more costly, battery optimisation will become a major competitive factor among Android devices. Manufacturers like Samsung, Google, and Xiaomi are already testing AI driven battery management systems that predict user behaviour to allocate power resources dynamically.
In parallel, app developers are being encouraged to adopt energy efficient coding practices such as reducing network pings, compressing background data, and relying on system APIs for task scheduling rather than constant polling.