GroupM Pakistan, a consolidated media investment management group, has formed an alliance with mobile ad company, AdSpruce to lead the market for video and rich-media advertising in Pakistan using latest digital technology.
AdSpruce is a mobile video ad technology company which specializes in providing mobile web advertising solutions for advertisers and publishers. Both companies started working together in October 2016 and since then they’ve launched many successful digital marketing campaigns for global brands like Unilever, Colgate, Shell etc.
AdSpruce provides its unique services of digital advertising by developing low-bit-rate videos using HTML5 Studio for smartphones and tablets. Mobiles are the main source of communication and marketing in Pakistan and AdSpruce is just the right platform for the media management group. Amna Khatib, Head of Digital GroupM Pakistan, said,
“As communication partners, we are always looking for more effective and innovative ways of reaching out to our target audiences across Pakistan. Mobile has the highest reach in Digital and we needed solutions to reach out to our different target audiences. This we were able to do via our partnership with AdSpruce.”
“We’re excited to be working in a market like Pakistan with GroupM. The most important success factors in digital right now are the quality of engagement and viewability; our ad server can deliver to more than twice as many phones as our nearest competitor and we’re delighted to have the opportunity to showcase our HTML5 Ad Studio solutions.” AdSpruce CEO Ian Mullins added.
GroupM is the subsidiary of the world’s largest multinational advertising and public relations company, WPP. It is serving as a parent company to agencies including Mindshare, MEC & Maxus in Pakistan.
The partnership is expected to open up new and innovative ways of digital marketing in order to reach the maximum target audience in Pakistan.
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