Instagram has rolled out its new repost button, allowing users to share public posts or Reels directly to their main feed. Which means no more screenshots, and no need for third-party apps.
Reshared content appears both in the follower feed and in a dedicated Reposts tab on the user’s profile, complete with proper attribution to the original creator.
Here’s the quick how-to:
The content then shows up in the user’s feed and lives in the Reposts tab for easy future reference. Instagram will also promote reposted content to followers to increase visibility.
Alongside reposts, Instagram launched two companion features:
An opt-in map that lets users share their last active location with select friends. It also surfaces community content from that location, like Reels or stories tagged nearby. Privacy controls and parental oversight are built in.
A section displaying Reels your friends have liked, commented on, reposted, or created, plus suggested content via Blends. Users can hide their own activity or mute certain users if preferred.
By reviving repost mechanics, long requested by users, Instagram responds to changes in how people interact digitally. With only a small percentage of content previously coming from friends, Instagram aims to blend content discovery with personal sharing. Repost functionality sits at the center of that transition.
Also, users cannot help but compare these features with TikTok’s already established outlay. Instagram has a history of fashioning itself after the most popular social media app among Gen Z in a bid to lure more users.
Discover more of what friends actually engage with via the Friends tab, without relying on adverts or algorithmic pushes.
The repost button and related features began rolling out in the U.S. on August 6, with a global expansion planned soon after. Some users in Pakistan have also started seeing the Repost button on Reels, but the Friends Map is yet to follow suit.