Despite facing widespread criticism for its higher price tag and minimal upgrades, the iPhone 16e has recorded a 60% increase in sales compared to its predecessor, the iPhone SE 2022, according to Bloomberg.
Many consumers had initially dismissed the new model as overpriced, given that it costs $170 more while still featuring a single rear camera and offering only partial support for Apple Intelligence.
However, several factors appear to be driving the strong demand. With Apple discontinuing the iPhone SE, the iPhone 16e is now the most affordable way to enter the Apple ecosystem.
Consumers seeking a budget-friendly iPhone have limited choices unless they opt for an Android alternative. Additionally, businesses may find the iPhone 16e appealing for enterprise use, further boosting sales.
For those upgrading from older devices like the iPhone SE 2022, the price hike may not seem significant, as many users upgrade infrequently and focus on the overall experience rather than cost alone.
Despite the iPhone 16e’s unexpected success, it remains unlikely to help Apple regain market share in China, where the company continues to struggle against local competitors.