Meta is quietly testing a new AI-powered video creation app that lets users generate short clips using text prompts. The social media giant announced the following in a statement:
Following the strong early traction of vibes in Meta AI, we are testing a standalone app to build on that momentum. We’ve seen that users are increasingly leaning into the format to create, discover and share AI generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment.
The experimental standalone app marks Meta’s latest push into AI-generated content, positioning the Facebook and Instagram parent company against both traditional social platforms and emerging AI video tools like Runway and Pika Labs.
Currently in limited testing with select users, the app focuses on AI video generation and editing. Based on internal screenshots and user reports circulating on social media, the tool can:
By launching a standalone app, Meta appears to be betting it can keep creators within its ecosystem rather than losing them to external AI tools. A dedicated app also gives Meta room to experiment with features and engagement models before deciding whether to integrate the technology into Facebook, Instagram, or WhatsApp.
One of the key aspects of Vibes is that this is not a launch announcement from Meta. The company has now rolled out a bunch of new editing and customization features for Vibes since it first launched back in September last year. They claim these updates will really help the platform pick up steam.
Also, this is not Meta’s first foray into generative AI. Over the past year, the company has integrated AI features into Instagram Reels, Facebook Stories, and Messenger. Last year, Meta introduced AI avatars and text-to-video capabilities within its main apps, positioning itself alongside Google and Microsoft in the generative AI race. They even went as far as launching a dedicated AI slop app within Meta AI over the course of last year.
Meta hasn’t confirmed a public launch timeline. The company typically tests new products with small user groups before broader rollout, and AI video generation remains a rapidly evolving space where content moderation, usability, and policies are still being worked out.