Meta is reportedly planning to launch a standalone app for its AI assistant, Meta AI, to compete with AI-powered chatbots like OpenAI’s ChatGPT and Google’s Gemini.
As per reports, Meta could release the new app as early as the next fiscal quarter, which spans from April to June. Currently, Meta AI is only accessible through Meta-owned platforms like Facebook and WhatsApp, as well as its website.
Meta is also planning to launch a premium subscription service for Meta AI, which will enhance the assistant with new features that have not been announced yet, according to reports. The publication was unable to obtain pricing information.
Meta AI is one step in Meta’s multi-faceted plan to become the AI industry leader; the platform has 700 million active users per month. The business is aggressively releasing “open” models like Llama in the hopes that they might create an ecosystem similar to OpenAI’s.
In late April, Meta will hold LlamaCon, its first developer conference dedicated to artificial intelligence.
OpenAI CEO Sam Altman shared a post on X, formerly Twitter, linking to the CNBC story and stating: “OK, fine maybe we’ll do a social app.”
According to the report, Meta is also preparing to introduce a paid subscription tier for its AI platform, adopting a revenue strategy similar to that of ChatGPT-maker OpenAI.
Meta declined to provide a comment on this matter.
The tech giant recently announced soaring profits and revenue for 2024, outlining ambitious plans to enhance its AI infrastructure in the coming year.
“I expect this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading Assistant,” Zuckerberg stated during the earnings call.
The emergence of Chinese startup DeepSeek’s cost-effective AI model has reportedly led Meta to set up war rooms to analyze and potentially integrate these innovations into its own Llama AI models.