Pakistani-made Suzuki Alto and Every models have been exported to Brunei for the first time, marking a milestone for Pak Suzuki Motor Company (PSMC) and Pakistani automobile export sector.
Suzuki Motor Corporation announced the launch on August 27, calling it the first instance of the company exporting mini-vehicles from an overseas production base with the same body size and engine displacement specifications as its Japanese models.
The vehicles were manufactured by PSMC, Suzuki’s Pakistani subsidiary, and shipped to Brunei as part of the company’s expanding lineup in that market. Local distributor Boustead will also begin selling Suzuki motorcycles in Brunei starting around autumn 2026, Suzuki said in its statement.
PSMC was incorporated in Pakistan in August 1983 as a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation of Japan, with the Japanese firm holding majority ownership.
The company assembles and markets Suzuki cars, pickups, vans, four-by-fours, and motorcycles, along with related spare parts, and has held a leading position in Pakistan’s passenger car market, at times commanding more than 50 percent market share. It operates the country’s largest dealership network, with 175 outlets spread across more than 100 cities.
The company faced serious operational setbacks in 2023 after the State Bank of Pakistan restricted the opening of letters of credit, causing inventory shortages that forced repeated shutdowns at its automobile and motorcycle plants throughout the year.
That same year, PSMC’s board decided to voluntarily delist from the Pakistan Stock Exchange, citing recurring losses in 2019, 2020, and 2022, the absence of dividends since 2019 apart from 2021, and a persistently low share price.
Despite the delisting, Suzuki Motor Corporation has said Pakistan remains one of its most important global markets and has reaffirmed its commitment to continued investment in the country.
