Fans can now play as a corporate executive in a wrestling video game. Strauss Zelnick is the CEO of Take-Two Interactive. His multibillion-dollar company is currently publishing Grand Theft Auto (GTA) VI. However, Zelnick has just stepped into a completely different arena. Players can now use him to go one-on-one with the Undertaker. He has officially joined the playable roster in WWE 2K26.
A Secret WWE 2K26 Season 3 Arrival
The WWE 2K series regularly features offbeat guest characters in its DLC packs. Yet, few expected the man who talks to shareholders about GTA VI to enter the squared circle. On June 3, the news originally gained traction through an X post by Wario64. He shared a ResetEra thread and a YouTube video highlighting the discovery.
Take-Two CEO Strauss Zelnick now playable in WWE 2K26https://t.co/qUvvVSk1yjhttps://t.co/Ch5nhkzxIo pic.twitter.com/0bO2Ixfrfx
— Wario64 (@Wario64) June 3, 2026
Consequently, the secret was out. Zelnick arrived as a hidden, free addition to Season 3 of the game. Furthermore, he officially joins the WWE 2K26 Ringside Pass alongside actual wrestling stars like Matt Cardona and Torrie Wilson.
In-Game Stats & Custom Entrance
Zelnick did not just get a generic character model. Instead, he received the full guest character package. First, the developers gave the Take-Two boss a solid 77 overall rating. Next, they built him a custom entrance. Zelnick walks out to the ring to Frank Sinatra’s classic song, “My Way”. Additionally, the update includes brand-new voice lines. Commentators Wade Barrett and Michael Cole recorded specific audio just for his matches.
Currently, the developers remain silent. The WWE 2K26 team has not provided an official reason for this bizarre move. They quietly slipped him into the game’s roster without any press release. Therefore, fans reasonably assume the addition is just a neat gag. Ultimately, it keeps things fresh inside the ring.
