Throughout the past decade, there has been a shift in the way people interact and consume different media. With advancements in technology, especially in digital, the audience is now in charge of how and when they consume the content produced by the entertainment industry. The much talked about the Internet of Things (IoT) has allowed multiple devices to be connected with each other to share data as well as accessed remotely. Hence, individuals, as well as businesses, are finding new and innovative ways to cut costs, increase efficiency and provide convenience.
This can be witnessed in the new developments in technology, including self-driven cars, smart locks, and smart homes, amongst others. One of these new advancements is the Smart TV which enables customers to benefit from a variety of added tools and services that have been designed to further enhance their viewing experience.
Many of the features enabled by evolution in the TV manufacturing industry especially internet accessibility, gaming, cameras and more, are appealing to a variety of consumer segments around the world. Combined with the rising level of disposable income of consumers globally, this has led to an increase in expenditure on such hi-tech products.
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Due to its rather unique features, it hasn’t taken long for Smart TV to virtually take over the entertainment industry. Seeing the upward trend for the demand for Smart TV, many organizations are devising new ways to cater to customer preferences to enhance the overall viewing experience.
One of the pioneers of Smart TV services in Pakistan
Pakistan Telecommunication Corporation Limited (PTCL), the country’s largest telecommunication company as well as a pioneer in the development of state-of-the-art technologies and solutions, was one of the first companies to launch Smart TV in its range of entertainment services in Pakistan. The organization currently has its own mix of premium broadband and Smart TV services that offer viewers various features, which provide content designed to both inform and entertain.
120 live channels and Video on demand service
With over 120 live TV channels and 11,000+ hours of entertainment content via its Video-on-Demand service, PTCL’s Smart TV service has been made available in more than 150 cities across the country. Combined with TV-on-Demand, Record & Rewind features and Parental Lock, the Smart TV App offers customers the chance to instantly stream their favorite shows and videos. With popular movie streaming services, including Netflix as well as Video-on-Demand (with single & bundle move subscriptions), PTCL’s Smart TV service provides its customers with the opportunity to get the best out of their viewing experience.
Free Smart TV subscription
PTCL customers can now enjoy Smart TV on multiple screens on a single connection. All high-speed packages of PTCL broadband (6Mbps and above) already have free Smart TV subscription bundled in broadband packages.
Currently, the all-new PTCL Smart TV App is now much improved, with a range of new features to instantly stream customers’ favorite videos and live shows. PTCL broadband, as well as CharJi customers, can avail Smart TV App free of cost and enjoy hundreds of live channels, movies and TV-on-demand on their mobile, tablets (Android & iOS) and PCs (using browsers e.g. Internet Explorer, Google Chrome, etc.) whenever and wherever they want. Check out the prices here.
Taking the lead in technology and innovation, PTCL is one of the few companies in the country aiming for Pakistan’s digital transformation.
The story has been produced with the collaboration of PTCL.
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