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Samsung appears ready to unveil the Galaxy Z Tri-Fold, its most experimental foldable yet, as sales partners begin receiving internal guidance. Early signals suggest Samsung will follow a controlled launch strategy similar to its previous limited-distribution foldables. The company is expected to issue formal notices to its retail partners this week, and availability is planned for early December.
The upcoming device is expected to debut at about 3.6 million won ($2,450). This figure sits well below early rumors that placed the price closer to 4 million won ($2,750). Samsung seems focused on keeping the tri-fold accessible within the premium tier while still positioning it as a niche product.
Samsung will restrict sales of the Galaxy Z Tri-Fold to its own channels. The phone will not appear on display in physical stores, which repeats the low-exposure strategy used for the Galaxy Z Fold SE. This decision suggests Samsung wants to manage demand and limit hands-on interaction with the new form factor.
The company also plans to offer the device in only one color and one storage option. This streamlined configuration fits with Samsung’s plan to treat the tri-fold as a controlled, small-scale launch rather than a mass-market release.
These details originate from a Korean source that outlined the pricing, launch window, and sales approach for Samsung’s first tri-folding smartphone. The strategy indicates Samsung is testing the market carefully while still pushing forward with new foldable designs.
