Spotify Five Years in Pakistan and Most Played Singers Revealed

By M Ali|2 months ago |

Spotify has completed five years in Pakistan, reporting significant growth in listenership, playlist creation, and engagement with local artists across multiple genres and generations.

Since 2021, listenership on Spotify in Pakistan has expanded by more than 750 percent, with audiences creating over 15 million playlists reflecting diverse musical preferences nationwide.

Average listeners stream more than 140 different artists annually, highlighting discovery‑driven behavior and a growing appetite for exploring new sounds across languages and traditions.

Plays of Pakistani artists have increased more than sevenfold, demonstrating stronger connections between audiences and homegrown talent, including contemporary voices and enduring musical icons.

Artists such as Talha Anjum, Umair, Hasan Raheem, Atif Aslam, and Nusrat Fateh Ali Khan represent the breadth of Pakistan’s evolving musical identity.

Tracks including “Jhol,” “Pal Pal,” “Wishes,” “Bikhra,” and “Maand” have emerged as defining songs of the streaming era, reflecting contemporary collaborations and diverse creative directions.

Spotify playlists like “Pakka Hit Hai” and “ICON Pakistan” showcase contemporary hits and legendary artists, reinforcing the platform’s role in shaping Pakistan’s music ecosystem.

Initiatives including “RADAR Pakistan,” “EQUAL Pakistan,” and “Fresh Finds Pakistan” continue supporting emerging voices while enabling established talent to reach wider audiences locally and globally.

The number of Pakistani artists on Spotify has grown nearly 75 percent since launch, reflecting expansion of the country’s music ecosystem and increasing opportunities for creators.

Listeners can explore defining tracks of the past five years through Spotify’s “Made in Pakistan” playlist, celebrating milestones in discovery, diversity, and homegrown musical growth.