2 min read
In a major move for the digital entertainment industry, Spotify has partnered with Netflix to distribute video podcasts on the streaming giant’s platform starting early 2026. The deal marks Spotify’s latest step in expanding its video strategy and diversifying ad revenue while helping creators reach global audiences through Netflix’s massive user base.
Spotify began investing heavily in podcasts in 2023, acquiring studios like The Ringer, Parcast, and Gimlet Media, alongside exclusive deals with stars like Joe Rogan and Alex Cooper. However, the audio-only model didn’t bring the expected profits, pushing Spotify to pivot toward video content now growing 20x faster than audio podcasts.
The Netflix Spotify collaboration will initially feature a curated selection of popular shows from Spotify Studios and The Ringer, including The Bill Simmons Podcast, The Mismatch, The Rewatchables, and Dissect. More genres and creators will be added over time.
According to Roman Wasenmüller, Spotify’s VP and Head of Podcasts,
“This partnership marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and offering fans the stories they love in new ways.”
The deal gives Spotify access to Netflix’s 270+ million global users, while Netflix strengthens its non-scripted content portfolio with premium video podcasts. Experts believe this move could redefine how digital storytelling, entertainment, and advertising converge across platforms.
| Launch Year | Market | Initial Platforms | Featured Genres |
| 2026 | United States | Netflix (Streaming) | Sports, True Crime, Culture, Lifestyle |
Spotify currently hosts over 430,000 video podcasts, with more than 350 million users having streamed video content a 65% year-over-year increase. With this new collaboration, Spotify aims to solidify its position as a global leader in video-based podcasting.
