As the year draws to a close, Spotify listeners are once again gearing up for one of the platform’s most popular annual traditions: Wrapped, the interactive recap that transforms a year’s worth of music habits into a vibrant, personalized story. Since launching in 2016, Wrapped has evolved into a cultural moment, dominating social media feeds and offering millions of users a chance to celebrate their musical identity while comparing notes with friends, artists and communities worldwide.
Once Wrapped goes live, Spotify will feature it prominently within the app. To ensure you’re ready:
Wrapped’s hallmark features will return—your top songs, most-played artists, favorite genres and total listening minutes. But emerging clues suggest several refinements and additions this year:
Artists were given an extended deadline of November 21 to upload short video messages for their top listeners, allowing for a more personalized and intimate experience. These clips, which have become a fan favorite, help strengthen the artist–listener connection.
Industry speculation points to a longer tracking window that may have reached into mid-November. If accurate, this would give Wrapped a more up-to-date snapshot of users’ late-year streaming trends.
Following Spotify’s growing push into AI, including the AI DJ and narrated audio recaps, Wrapped 2025 may feature more voice-driven storytelling, turning listening statistics into a guided, AI-personalized journey.
Over the past decade, Wrapped has grown into a marketing powerhouse for Spotify. Beyond delivering listening insights, it provides the platform with enormous organic reach as users share their Wrapped cards across social networks. It has gone to the point where listeners are seen pasting their entire Wrapped on social media platforms.
These viral moments often spark discussions, memes and friendly competition, while nudging non-users to try Spotify simply to be part of the excitement. Wrapped has become both a celebration of personal taste and a communal digital ritual.
You can keep an eye on this year’s Wrapped here.