Two e-commerce logistics companies partner to launch Pakistan’s first Omni Channel Fulfillment Solution

Two Pakistani e-commerce logistics solution startups, Unity Retail, and Trax Logistics have signed a partnership to build and offer Pakistan’s first Omni Channel Fulfillment System as a service to brands that possess both online and offline footprints. The solution will allow brands to use their retail stores as fulfillment centers and shipping orders from the closest possible solution to the customer. The benefits of such an approach are not just limited to optimization but it also allows a brand to scale more effectively and efficiently.

Currently, brands tend to segregate their stock for e-commerce and use a central location for warehousing. Through omni-channel fulfillment, brands can save substantial costs on separate logistics footprint by piggybacking on the retail ecosystem and leveraging that for fulfillment. It will subsequently allow brands to fulfill orders from locations that are closest to the customer, leading to greater customer satisfaction and experience. So if a customer wants to have a package delivered to Gujranwala, a brand will be able to fulfill it through a retail store in Lahore instead of shipping it from Karachi.

At the signing ceremony of the partnership MoU, CEO Unity Retail Syed Shoaib Ahsan shared,

“We at Unity Retail retain a singular focus on empowering brands and sellers by being a trusted technology partner. With the execution of the MoU with Trax Logistics, we are taking another step towards further empowering brands with a retail footprint to leverage their retail stores as potential fulfillment centers helping them to optimize their costs as well as customer experience.”

CEO Trax Logistics Hassan Khan also shared his views about the partnership,

“With a rich history of more than 100 years in distribution, retail and logistics, Trax is well equipped to support the exponentially growing E-Commerce market by providing best in line logistics and warehousing solutions thus achieving our vision to be seen as enablers of E-Commerce in Pakistan.”

Unity Retail aims to build an end-to-end e-commerce platform which also enables brands for omni-commerce. In the first phase, Unity Retail has provided brands with an order processing and fulfillment system which has reduced the burden of fulfillment using different courier services which otherwise requires a lot of manual effort by multiple people ultimately exposing the business to greater risks.

Unity Retail has reduced all of this to just a few clicks as it integrates seamlessly with the online store and has all major courier services available which just need to be configured with the right account credentials. One of Unity Retail’s customers from the textile industry reported productivity improvements of up to 200% as a direct result of adoption requiring 50% less HR.

Trax Online Private Limited is an e-commerce logistics solutions provider, which offers cash-on-delivery service, overland, bulk movement, warehousing, and inventory management solutions, as well as Omni-channel supply chain solutions, specifically designed for e-commerce businesses.