Uber launches lite app in Pakistan
Uber has announced the launch of Uber Lite, a redesigned, simple version of the Uber app in Pakistan.
Pakistan is amongst the few countries around the globe all set to experience Uber Lite; a slimmed down version of the app that saves space and works on limited internet connectivity.
Uber Lite makes picking your destination as easy as a tap of a button. Instead of typing where you are, you can choose a nearby point of interest. Additionally, the app stores the city’s top places so that even when you are offline, no network is needed for them to appear. And, with 300-millisecond response time, the booking process is fast even in low connectivity.
In view of the challenges faced by many in Pakistan, who use low-end Android smartphones or are not yet subscribed to high-speed mobile internet, Uber Lite was specifically developed to cater to this audience. According to data available from December 2018 at Statcounter, Android holds a share of more than 90 percent of the mobile operating system market in Pakistan.
About Uber Lite, Head of Marketing, Saad Pall said, “At Uber, we believe that anyone, anywhere should be able to get a ride. This includes hundreds of thousands of Pakistanis who face particular barriers to avail the safe, reliable rides on offer through our platform. Uber Lite is an answer to these barriers and was developed keeping in mind this new wave of riders, who can now book an Uber even in low connectivity areas.”
Uber Lite keeps the core functionality of the rider app and has many of its existing safety features like the ability to share your trip with friends and family and driver and vehicle details. You can download and start using Uber lite right away from the Play Store by following this link.