I think every Pakistani has used a rickshaw once in their lifetime, be it a quick trip to the market or a ride to school. The multi-colored vehicle, that has been contributing to noise pollution for ages, is about to get a serious makeover.
The conventional Pakistani rickshaws are all set to be replaced by a newer, better version. Manufactured by a Lahore-based company Ascend Engineering, the new design is much more sleek and neat. The silver and oval-shaped design is basically a part of a marketing campaign designed for Ufone by a Karachi agency called Brand Activate. As the name suggests, Brand Activate helps companies re-activate their popularity by designing marketing campaigns for them.
The campaign is yet to be officially launched but here are some of the few pictures that have been released. Looking at them we can say for sure we definitely won’t be missing those old rickshaws. Let us know in the comments what you think!
Image credits: WonderfulPoint