News

Xiaomi’s branding gets a major redesign

At Xiaomi’s two-day launch event, the Chinese-based smartphone company announced numerous products such as the Mi 11 series and the Mi Mix folding phone. However, the highlight reel was the new look of the company’s logo and identity.

One of Japan’s famous graphic designers Kenya Hara was behind the new look which followed a more minimalistic approach. According to Xiaomi, the logo brings more liveliness to the company itself.

The main changes are that the logo has rounded edges. The designer also added new MI typography which adds a more fresh yet pleasing look to the company’s name. The company highlighted it wanted the company logo to symbolize its agile nature while heading into the next decade.

Though the logo is sophisticated, however, what would truly matter to consumers is what kind of products would, later on, see the light of the day.

Sponsored
Usman Aslam

A tech enthusiast, writer, researcher and strategist working on the latest technologies and making an impact. Usman has been heavily focused on building communities, empowering people through technological trends and advancements for over 3+ years including many notable names such as IEEE Region 10, TEDx, Google Developers, United Nations Programmes, Microsoft Partner Program and much more. Reach out: usman.aslam@techjuice.pk

Leave a Comment
Share
Published by
Usman Aslam
Tags: xiaomi

Recent Posts

China’s Tencent Releases Large Language Model, Opens it For Enterprise Use

Capable of conversing in both Chinese and English, Tencent’s large language model ‘Hunyuan’ is claimed…

8 months ago

Apple Reportedly Spending ‘Million of Dollars Each Day’ for AI Training

Working on multiple AI models, Apple has allocated several teams who are working on artificial…

8 months ago

World’s Largest Wind Turbine Breaks Record For Power Generated In A Single Day-During A Typhoon

The world's largest offshore wind turbine has achieved a milestone by setting a new record…

8 months ago

YouTube Will Let You Play Mini Games Soon

YouTube is stepping into the world of gaming. YouTube has started testing out its gaming…

8 months ago

Pakistani Student Won First Position In Matric Exams of UAE

In a remarkable academic achievement, Abdullah Zaman, a Pakistani student hailing from Attock, has clinched…

8 months ago

‘Flying Bum’ World’s largest Aircraft Is Ready To Launch In 2026 With Hybrid Technology

Flying Bum, the world's largest aircraft is ready to launch in 2026. The Airlander 10…

8 months ago