3 min read
Starting July 15, 2025, YouTube will roll out a significant update to its YouTube Partner Program (YPP) guidelines. This makes it harder for creators of repetitive, mass-produced, or low-effort content to earn money on the platform.
The changes are part of a broader effort to ensure that only “original” and “authentic” content qualifies for monetization.
What’s Changing?
In an official update posted to its support page, YouTube announced that it will begin actively identifying content it considers “inauthentic.” The platform stated:
“In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload ‘original’ and ‘authentic’ content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.”
New Focus on Content Quality
Two major points define YouTube’s new standards:
- Reused Content Must Be Transformed: Any material borrowed from other sources must undergo significant editing to be seen as original.
- Repetitive Videos Need Purpose: Simply uploading templated or repetitive content for views won’t be enough. It must offer either entertainment or educational value.
This move will likely impact a wide range of creators, particularly those utilising AI-generated voices, clickbait formats, or templated videos with minimal to no creative transformation.
Eligibility Criteria Remain the Same
While content standards are tightening, the eligibility thresholds for joining YPP remain unchanged:
- Minimum 1,000 subscribers
- Either 4,000 valid public watch hours in the last 12 months or
- 10 million valid Shorts views within the past 90 days
Enforcement Still Unclear
YouTube hasn’t yet clarified the exact penalties for violating the new guidelines. There is no mention of suspensions, demonetization, or strikes, leaving creators in the dark about potential repercussions. The company says the update aims to adapt to “emerging trends” in content production, especially around authenticity.
Although not directly named, the update suggests tighter scrutiny over AI-assisted content, particularly where automation replaces meaningful creative effort.
This update follows a recent platform rule that prohibits users under 16 from live streaming without adult supervision, reflecting a broader tightening of YouTube’s content and safety policies.
Insider Gaming has reached out to YouTube for more details regarding the enforcement of the new guidelines and will provide updates once the company responds.
From next week, creators relying on shortcuts or automation will need to rethink their strategy. With YouTube tightening its standards, the focus is shifting firmly toward genuine creativity and value-driven content.
