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ISLAMABAD: Vivo, a prominent player in the local mobile manufacturing market, has experienced a significant drop in production in early 2025. According to the latest data available with TechJuice, Vivo’s locally assembled devices decreased from 2.85 million units in 2024 to just 0.14 million units in January 2025. This sharp decline signals a major shift in the mobile industry’s landscape.
Market analysts attribute this downturn to multiple factors, including supply chain challenges, fluctuating demand, and increasing competition from other brands. In comparison, Vivo had shown steady growth in previous years, but the latest figures indicate potential disruptions in its manufacturing strategy.
The decline in Vivo’s local production may also be influenced by regulatory policies, taxation structures, and consumer preferences shifting towards alternative brands. As local assembly numbers dwindle, the brand may need to explore new strategies to regain its market share.
Industry experts believe that Vivo’s future in the local market will depend on its ability to adapt to evolving consumer demands and navigate economic challenges. With competition intensifying, the coming months will be crucial for Vivo’s presence in local manufacturing.
