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Karachi: Suzuki reaffirmed its position as Pakistan’s highest-selling automaker in February 2025, despite a challenging economic environment, by recording 5,330 units sold. In February 2024, Suzuki maintained its dominance in the local market with a 9% year-over-year increase, delivering 4,885 units to customers.
However, sales fell by 35% month over month from January’s 8,250 units due to the market’s ongoing challenges, including rising car prices, high financing costs, and economic instability.
Suzuki’s Top Performers
- Alto maintained its position as the top-selling model for the month with 3,561 units sold which showed a 6% year-on-year growth but decreased 29% from the sales numbers in January.
- Swift recorded 651 units sold, showing a 2% YoY decline, indicating stable yet modest demand for Suzuki’s premium hatchback.
- Ravi pickup sales surged 143% YoY to 510 units, reflecting increased demand in the commercial segment.
According to research, Suzuki maintains its leadership position because its economical automobiles fulfil the financial needs of Pakistani clients who buy on price. Despite Pakistan’s economic challenges, the Alto category remains the leading contributor to sales in the bottom-tier market.
Honda Atlas Cars Pakistan (HCAR) sold 2,054 cars in February 2025, a 35% increase over the previous year’s sales of 1,517 units. Honda Atlas Cars Pakistan’s Civic and City models saw increasing sales due to a consistent supply of CKD kits and client preference for stable sedans rather than uncertain SUV prices.
Hyundai Nishat Motors’ Tucson and Elantra models propelled sales to 1,052 units in February 2025, representing a 35% increase from the previous year. Despite its market problems against established brands like as Suzuki and Toyota, Hyundai confronts challenges due to restricted production capacity and high product pricing.
The commercial section of Sazgar Engineering Works Limited (SAZEW) achieved excellent performance in February 2025, with a 113 percent annual growth in four-wheeler sales of 883 vehicle units. Locally made SUVs and crossovers generated strong demand, allowing Sazgar to outperform market expectations.
Al-Ghazi Tractors Limited (AGTL) recorded the sharpest sales decline in February 2025, selling only 410 units, 66% less than the previous year.
While Suzuki continues to lead, the Pakistani auto industry remains volatile, with economic instability, high car prices, and supply chain issues shaping the market’s trajectory in the coming months.
