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The iconic blue bird logo that once symbolized Twitter is back on the auction block. Nicknamed “Larry” after NBA legend Larry Bird, the massive 560-pound sign that adorned Twitter’s San Francisco headquarters is now available for bidding through RR Auction.
In 2022, Elon Musk acquired Twitter for $44 billion, which resulted in significant changes to the social media platform. The business was renamed X after the company reorganisation, and its traditional blue avian logo was eliminated. Musk conducted an auction that included Twitter’s historical artefacts, such as interior signage, office furniture, and memorabilia, for sale.
These advancements led to a substantial transformation of the headquarters. The organisation replaced blue avian decorations with black wall coverings and implemented X-themed conference conference rooms that corresponded with its new branding identity. After relocating from its initial location in San Francisco, the organisation established its headquarters in Texas.
After Musk sold his Twitter memorabilia at auction in September 2023, RR Auction acquired the 12-foot-tall by 8-foot-long logo and is currently offering it for sale. The auction anticipates that the ultimate value will be approximately $40,000. Presently, the price is $21,664. The bidding segment of the event will conclude on March 20.
In order to transfer the large sign from the San Francisco storage site to their desired destination, buyers are required to cover the associated delivery costs.
From 2012 to 2023, Twitter employed its now-iconic Twitter bird as its official brand symbol to commemorate a critical period in technological progress. The Twitter bird emblem is one of the most recognisable digital trademarks, alongside Nike’s swoosh and Apple’s logo.
A highlight of the “Steve Jobs and the Apple Revolution” event is the display of high-end Apple artefacts, which currently include an operational Apple I computer with over $205,000 in bids and signed Apple checks valued at over $89,000 each.
Musk’s previous auction of Twitter memorabilia was successful in recruiting a significant number of purchasers for logo signs, as an internal Twitter logo garnered $100,000 in bids. A coffee table, a beer spigot, and statues themed after Twitter were all purchased for substantial amounts.
With Twitter’s original branding now a thing of the past, collectors and tech enthusiasts may see this auction as a rare opportunity to own a tangible piece of social media history.
