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In a major development for Pakistan’s two-wheeler industry, Yamaha Motor Pakistan (Private) Limited has officially announced the end of its motorcycle production in the country. The decision, according to the company, comes as part of a change in business policy.
According to an official notification issued on Tuesday, the company attributed this decision to a change in its business policy. Yamaha expressed gratitude to its customers for their long-standing loyalty and assured that after-sales support, spare parts supply, and warranty services will continue through its authorized dealers across Pakistan.
The Japanese auto giant had re-entered Pakistan in 2013 and inaugurated its Karachi plant in April 2015 with an initial investment of Rs. 5.3 billion, aiming for large-scale production. However, despite ambitious goals, Yamaha struggled to secure a strong market share against industry leader Atlas Honda and other local brands.
Sales figures highlight this decline: in FY 2024–25, Yamaha’s sales dropped by 57% in Q1 and 31% in the first eight months, totaling just 3,587 units, while Honda sold tens of thousands monthly.
Yamaha first entered Pakistan in the 1970s via a joint venture but only fully localized operations in 2015. Its exit marks the end of a decade-long attempt to regain prominence in the competitive motorcycle market.
For customer inquiries, Yamaha Motor Pakistan can be reached via email at [email protected] or WhatsApp at 0314-8899786.
