Apple will unveil a wave of new hardware next week, signaling one of its busiest product refreshes in recent months. CEO Tim Cook added fuel to the speculation after posting a short teaser video, widely seen as a nod to upcoming MacBooks and iPads.
Instead of hosting a stage event, Apple is expected to introduce the devices through a series of press releases. The company reportedly plans to announce a total of 7 new products. That approach has become familiar for updates that focus on performance upgrades rather than major design changes.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
Among the expected announcements is the iPhone 17e. The device will likely target users who want the latest iPhone features at a lower price point. Apple has not shared details yet, but reports suggest it will join the lineup next week.
On the Mac side, Apple is rumored to launch a long-anticipated MacBook powered by the A18 Pro chip. This would mark a notable shift, as Apple continues to blur the line between its mobile and desktop processors. In addition, new 14-inch and 16-inch MacBook Pro models are expected. These machines will reportedly run on the M5 Pro and M5 Max chips, promising faster speeds and improved efficiency.
Apple’s iPad lineup is also due for an update. A new base iPad with the A18 chip is likely on the way. At the same time, Apple may introduce refreshed 11-inch and 13-inch iPad Air models powered by the M4 chip. These upgrades could deliver stronger performance for students, creators, and business users alike.
