Picsart, the AI-powered design platform with over 130 million users worldwide, has launched an AI agent marketplace that lets creators and small business owners “hire” specialised AI assistants to handle creative and commercial tasks on their behalf.
The marketplace launches with four agents. Flair is the most ambitious of the group, integrating directly with Shopify to act as an always-on assistant for online store owners. It analyses market trends, recommends improvements to product photography, and in a future update will be able to run A/B tests and flag underperforming products with proactive suggestions. Resize Pro handles reformatting images and videos for different platform dimensions, using generative AI to extend frames when the original media doesn’t fit a required size. Remix lets creators describe a visual style and applies it across an entire photo library. Swap allows bulk background changes across multiple images.
The company says it plans to introduce new specialized agents each week.
The concept shifts the creator’s role from operator to director. Rather than manually executing every step of a design workflow, users set the direction and approve the agent’s plan before it executes. Picsart CEO Hovhannes Avoyan framed it as a fundamental change in how creators interact with their tools, saying creators have been stuck as the operator of every workflow rather than the decision-maker.
The agents can also be accessed through WhatsApp and Telegram, which is particularly useful for an agent like Flair that works asynchronously, analysing store data in the background. The messaging integration means creators can manage their AI assistants from anywhere without opening the Picsart app itself.
On the safety side, Picsart allows users to set “autonomy levels” for each agent, including a mode that requires explicit creator approval before any action is taken. This addresses a growing concern around agentic AI, where LLM-based systems can hallucinate or take unintended actions. The risk is lower for Picsart’s agents than for more public-facing systems, since these agents operate within the creator’s own workspace rather than interacting directly with customers or the open web.
The broader AI industry has seen surging interest in agentic tools following the popularity of projects like OpenClaw, and enterprise demand for AI assistants that can carry out multi-step tasks autonomously is growing rapidly. For Picsart, the agent marketplace is both a product differentiator against competitors like Canva and a way to drive subscriptions to its premium plans, which start at around $10 per month and are likely required to use the agents meaningfully.
