Amazon’s Prime Video will become the first streaming service to support Samsung’s new HDR10+ Advanced format. The rollout will begin later this month on supported titles worldwide. However, viewers will need a Samsung TV from the company’s 2026 lineup to use the new format.
HDR10+ Advanced builds on the existing HDR10+ standard, adding several picture-quality improvements. According to Samsung, the format introduces Enhanced Overall Brightness. It uses extended statistical metadata to improve brightness across different scenes. The company says this helps compatible TVs make better use of their higher brightness levels while improving HDR performance across the full tonal range.
The new format also adds AI-based tone mapping. Samsung says this feature is designed to preserve shadow details in dark scenes while maintaining higher brightness in content such as sports and action movies.
Another addition is Intelligent Motion Smoothing. The feature uses scene-by-scene metadata to adjust motion processing on supported TVs. Samsung says this helps reduce motion issues while keeping movies looking natural. It is also intended to improve the viewing experience for fast-moving content, including sports and action scenes.
Prime Video’s early support for HDR10+ Advanced follows its earlier adoption of HDR10+. The streaming platform was the first to introduce HDR10+ support in December 2017.
Samsung has not announced support from other streaming platforms yet. For now, Prime Video will be the first service to offer content in the new HDR10+ Advanced format on compatible Samsung TVs.
