Pakistan’s call center sector recorded its highest-ever export earnings of $392 million during the financial year 2025-26, marking a 19 percent increase from $329 million in the previous fiscal year.
According to State Bank of Pakistan data, export receipts from call center services increased by $63 million compared with the $329 million recorded in FY2024-25.
The latest figure represents the strongest export performance ever recorded by Pakistan’s call center industry.
Call Centers Association of Pakistan President Adeel Azhar attributed the sector’s growth partly to the increasing adoption of artificial intelligence in call centers and business process outsourcing.
He said AI-based systems have helped Pakistani companies increase their capacity and serve new clients across international markets.
Pakistani call center operators are also expanding into Middle Eastern and European markets as AI solutions allow them to offer a wider range of services.
The sector is expected to continue contributing to Pakistan’s foreign exchange earnings and the broader IT-enabled services industry.
The United States remains the largest market for Pakistan’s call center and business process outsourcing services, accounting for nearly 70 percent of the sector’s business.
Canada, the United Kingdom and Australia are among the other major international markets served by Pakistani companies.
More than 1,000 call centers are registered with the Pakistan Software Export Board, while another 500 sizeable call centers operate across different cities.
Around 90 percent of these centers provide services to foreign clients, while others serve multinational companies and utility providers operating in Pakistan.
The country’s call center ecosystem also includes smaller operations working within software houses, digital agencies and e-commerce companies.
Collectively, these businesses employ more than 1 million people, strengthening Pakistan’s position as an outsourcing destination.
The growing use of AI is expected to further expand the sector’s ability to provide international clients with technology-enabled customer support and business process services.
Despite its export growth, Pakistan’s call center industry has faced reputational challenges after some businesses were linked to alleged illicit activities and fraud.
Government ministries and law enforcement agencies have intensified operations against call centers involved in scams and fraudulent activities.
Industry stakeholders expect continued growth in legitimate call center and business process outsourcing operations as Pakistani companies expand into international markets and adopt more AI-powered solutions.
