Indian cricket legend Sachin Tendulkar has entered a partnership with OpenAI to show people in India how they can use ChatGPT in their personal and professional lives.
According to media reports, Tendulkar announced the collaboration on Monday, saying there were “some interesting things coming up” that he could not wait to share.
The legendary cricketer said he has always been curious and that ChatGPT has encouraged the habit of one question leading to another.
Tendulkar added that he has used the tool for practical tasks, including planning his most recent family trip. Tendulkar said he wants to find more ways to use the platform and share the most useful ones with others.
The deal adds to his commercial portfolio, which includes Apollo Tyres, Bank of Baroda, Tanishq, Luminous, DP World and Spinny, among other brands.
OpenAI has also expanded its presence in Indian cricket. Earlier this month, the Board of Control for Cricket in India (BCCI) named ChatGPT an Associate Partner for India’s home cricket for two seasons, through March 2028.
