Apple could unveil its next iPhone lineup during the second week of September, according to a new report. The event is expected to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone, which is rumored to carry the iPhone Ultra name.
The latest information comes from Bloomberg’s Mark Gurman. He says Apple will likely stick to its usual launch schedule. The company often announces new iPhones on the first Tuesday or Wednesday after Labor Day.
Based on that schedule, Gurman believes September 8 is the most likely date for Apple’s next iPhone event. However, September 9 also remains a possible option because it comes right after Labor Day, which falls on September 7.
If Apple chooses September 9 for the announcement, Gurman expects pre-orders to begin on September 10. The new iPhone models would likely reach customers later that month.
The report also says Apple recently raised prices across several of its products. As a result, the upcoming iPhone 18 Pro lineup is also expected to cost more than the previous generation.
Apple has not officially confirmed the event date or the pricing details. However, more information is expected to appear as the rumored launch window gets closer.
