Apple has quietly increased the prices of several existing iPhone models after announcing its iPhone 18 Pro lineup and new foldable iPhone Duo. The price hike affects the iPhone 17, iPhone 17e, iPhone Air, and iPhone 16. Each model now costs $100 more than its original launch price in the US.
The base iPhone 17 now starts at $899. The iPhone 17e costs $699, while the iPhone Air starts at $1,099. The iPhone 16 now starts at $799 for the 128GB model.
New iPhone Prices in the US and Pakistan
Using an exchange rate of $1 = Rs. 277.26, the approximate prices in Pakistani rupees are as follows:
| iPhone Model | US Price | Approx. Price in PKR |
|---|---|---|
| iPhone 17 | $899 | Rs. 249,258 |
| iPhone 17e | $699 | Rs. 193,806 |
| iPhone Air | $1,099 | Rs. 304,711 |
| iPhone 16 (128GB) | $799 | Rs. 221,532 |
Note: These PKR prices are approximate conversions and do not include PTA tax or other local charges. Actual prices from local sellers may also vary depending on the phone’s condition, such as new, used, or refurbished.
The increase is not limited to the US market. Apple has applied the same $100 increase across regions where these iPhone models remain available. Apple’s current prices in India are INR 99,900 ($1,050) for the iPhone 17, INR 1,49,900 ($1,575) for the iPhone Air, INR 79,900 ($840) for the iPhone 17e, and INR 89,900 ($945) for the iPhone 16.
Apple Breaks From Its Usual Pricing Strategy
Apple normally cuts prices on older iPhone models when it introduces a new generation. This time, however, the company has taken the opposite approach. The unusual move comes as Apple continues to deal with higher memory costs and supply constraints. The ongoing memory supply crunch has already affected pricing across several Apple product categories.
Apple recently increased prices for products including Macs, iPads, and HomePods. The latest iPhone changes add another major product group to that list. For buyers considering an older iPhone, the higher prices could make previous-generation models less attractive. It also gives the new iPhone 18 lineup more room to stand out in Apple’s current range.
The price changes were made shortly after Apple’s latest iPhone announcements. As a result, customers looking for a cheaper older model will now have to pay more than they did at launch.
