Leading e-commerce company, Daraz, is bringing 11.11, the ‘World’s Biggest Sale Day’, to Pakistan for the first time. The one-day sale is sponsored by Unilever, L’Oreal, P&G, Nestle, Mi, PEL and Haier – as well as HBL as one of the financial partners and Telenor as the telecommunications partner. During the first mega event since the launch of the new Daraz App, customers can expect a truly personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to revolutionize regional ecommerce.
What is 11.11?
11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10 years and the headlining 11.11 sale is ready to make the journey to Pakistan. The one-day event posts unequaled sales numbers, four times that of Black Friday. Customers can look forward to a fully personalized shopping experience, in addition to massive mega deals, flash sales, thousands of brand vouchers, mystery boxes, discounts from banks, giveaways and more. The one-day sale event on the new Daraz App will be the biggest to date for the ecommerce company.
When is 11.11?
11.11 is the numeric short-form of 11th November. On 11th November 2018, Myanmar will greet the sale phenomenon with open arms and carts.
Managing Director Daraz Pakistan, Ehsan Saya, shared his thoughts on the upcoming flagship sale, “11.11 is poised to disrupt Pakistan’s e-commerce industry. Once you experience what the Daraz App has in store for you, you’ll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11. It will mark a paradigm shift. 11.11 is about more than just deals and discounts – it will bring our entire digital ecosystem into play: a combo of artificial intelligence assisted personalization, entertainment, massive deals, secure payment solutions, and an assortment of more than 2 million products.”