South Asia’s e-commerce platform, Daraz Group, announced a major leadership change today. The company appointed Ben Yi as the new Managing Director for Daraz Pakistan. This leadership transition takes effect on July 1, 2026. Yi replaces Ehsan Saya, who steps down after a seven-and-a-half-year tenure.
Ben Yi brings extensive leadership experience to his new role. He joined the Alibaba Group ecosystem in 2015. Since then, he built a strong track record in marketplace growth, cross-border commerce, business development, and platform operations. Currently, Yi serves as the Chief Commercial Officer of Daraz Group. Additionally, he holds the position of Managing Director for Daraz Bangladesh. Now, he will steer Daraz Pakistan through its next phase of corporate growth.
Ehsan Saya Transitions to Advisory Role
Ehsan Saya leaves behind a significant operational footprint as Managing Director. During his time at the top, Daraz Pakistan served more than 28 million customers. Furthermore, the platform created opportunities for over 300,000 sellers and brands. Consequently, Daraz Pakistan grew into the largest market and a benchmark for financial excellence within the Daraz Group. Saya also collaborated closely with policymakers. He helped develop progressive policy frameworks for the largely unregulated e-commerce sector. Previously, he also served as the Managing Director of Daraz Sri Lanka.
Moving forward, Saya will remain with the company. Instead of leading operations, he assumes the role of Principal Advisor for Daraz Pakistan. In this capacity, he will provide strategic guidance to the new leadership team. Moreover, he will ensure the continuity of institutional knowledge and maintain key stakeholder relationships. Saya expressed full confidence in Ben Yi’s upcoming leadership and pledged his continued support to the team.
Future Outlook for Daraz Pakistan
Daraz Group maintains its long-term commitment to the Pakistani market. The company plans to build a resilient and agile organization. Specifically, Daraz intends to leverage technology and artificial intelligence to boost operational efficiency. Through these initiatives, the company aims to advance digital transformation and drive sustainable growth for consumers and local businesses alike.
