Meta Plans Major AI Expansion with Standalone App and Premium Subscriptions by 2025

Meta plans to launch a standalone Meta AI app in the second quarter of 2025, as part of CEO Mark Zuckerberg’s push to make the company the leader in AI. Meta AI, which debuted in September 2023, has already been integrated into Facebook, Instagram, and WhatsApp. By April 2024, it will replace the search feature in these apps.

Zuckerberg expressed his ambition during a January earnings call, stating, “This is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant.”

Users can access personalised content and view past chat conversations by utilising the standalone application to engage with AI in a more comprehensive manner.  Zuckerberg responded with a “100” emoji on Threads when a user enquired about the inclusion of history monitoring in the system. This emoji indicates that he is in accord.

Meta investigates the implementation of a subscription service in accordance with the comparable strategies employed by Microsoft and OpenAI.  Meta’s finance chief, Susan Li, stated that the organisation is dedicated to providing consumers with exceptional experiences and pursuing business opportunities in premium features, paid recommendation services, and other areas.

Meta AI’s standalone website receives less than 10 million monthly visits from its 700 million active monthly users.  Meta initiates its AI initiatives in order to establish itself as a leader in the industry. The company is encouraging its employees to create innovative technologies that bridge the gap between AI and augmented reality, all while contending with intensifying market competition.

In a recent memo, he urged them to focus on building “some of the most important technologies of the world,” including AI, augmented reality glasses, and the future of social media.

OpenAI CEO Sam Altman humorously responded on X, “ok fine maybe we’ll do a social app,” highlighting the increasing interest in AI-driven digital assistants across the tech industry.