Mozilla is rolling out a subscription plan for ad free news

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July 10, 2019
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Back in February, Mozilla released a blog in which it discussed why the model of free internet with ads is a flawed system. The blog argues that most of the revenue is going to a select few publications outlet. And that majority of media websites are facing challenges in maintaining their platforms.

The solution? A paid subscription where users get access to publications from various news outlets with an ad-free experience. It is kind of link Apple News + where a monthly subscription lets users access hundreds of magazines and newspapers.

The price of ad-free news

The fees are set at $5, that may be less than the four screen Netflix subscription, but it’s unlikely it will see much sales in Pakistan. About the service, the company says:

“The service enables web users to pay for an ad-free experience on their favorite sites, across their devices. By enabling more direct funding of publishers, Scroll’s model may offer a compelling alternative in the ecosystem. We will be collaborating with Scroll to better understand consumer attitudes and interest towards an ad-free experience on the web as part of an alternative funding model.”

Mozilla is partnering up with Scroll, a news subscription startup for this venture. It’s part of Mozilla’s vision of a “Firefox Ad-free Internet.” This will be helpful for many publications who are seeing a decline in their ad income. Some of the popular news platforms like BuzzFeed, Gizmodo Media and others will be part of the program when it launches.
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The program will launch sometime this October and will only be initially available for Firefox users.

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