Mobile, News

Pakistani application, Slide, garners 500,000 downloads

Avatar Written by Fatima Rizwan · 1 min read>
Slide lock screen

Just a few months ago, we reviewed a news mobile application named as Slide for our readers. It is not just another news reading app, Slide lives on the lock screen of a mobile phone and lets you quickly skim through latest news according to your interests. The application has garnered more than 500,000 downloads under 6 months of the launch – a remarkable feat because the target audience is local.

Slide has gained great trust of its users by its loyalty program. Slide users get to choose the sort of content they’d like to see on their Android Lockscreen and simply by consuming content, users are able to earn rewards and money.

Junaid Malik, CEO of the startup, while speaking to TechJuice mentioned,

“I am not surprised with our immense growth. The growth confirms that our strategy and efforts are in the right direction. Our aim is to live in every android phone of the country and are focused to introduce more meaningful integrations on the platform.”

Junaid was previously working as the COO of Digital at Bramerz, which he left to focus full time on his own startup. Just last month, the application got over 70 million impressions. He also claimed that currently on regular content CTR is falling anywhere between 5%-9% and on advertisements, they’re seeing a CTR of above 12%.

He added,

“With such results, we’re confident that the advertisers in Pakistan can gain a lot out of SLIDE. It’s the only application in the country that gives you ample space to convey brand’s message to it’s consumer on mobile.”

Talking about the future plans, Junaid expressed focus on getting more downloads, till the application becomes the number 1 application in the country. You can check out the application here.

Written by Fatima Rizwan
I cover startups and entrepreneurs for TechJuice. Email: fatima@techjuice.pk. Profile