PTA has directed all cellular mobile operators in Pakistan to give customers clearer, easier access to their active Value Added Services subscriptions, allowing users to review and cancel unwanted services through operator-specific USSD shortcodes.
The directive, issued on June 10, 2026, targets a persistent consumer complaint: mobile users accumulating charges for VAS subscriptions they never knowingly activated or forgot to cancel.
The Codes Every Pakistani Mobile User Needs Right Now
PTA has published the following USSD codes for immediate use across all four major operators.
- For Jazz users, dial *6611#
- For Telenor users, dial *4444#
- For Zong users, dial *6611#
- For Ufone users, dial *6869#
Dialing these codes returns a list of all active VAS subscriptions on the account, giving users direct visibility and the option to deactivate any service they no longer want.
Why PTA Issued This Directive
Value Added Services cover a broad range of mobile add-ons including news alerts, sports updates, ringtone packages, data bundles, and entertainment subscriptions. Operators typically activate these services through promotional campaigns, third-party partnerships, and accidental opt-ins triggered by missed calls or clicked links. Many Pakistani mobile users pay for these subscriptions without realizing it, as charges appear as small daily or weekly deductions that rarely prompt immediate attention.
PTA framed the directive as part of its broader commitment to consumer protection and transparency within the telecommunications sector. The authority wants operators to stop obscuring subscription information and make it simple for users to stay in control of what they pay for each month.
This directive also follows PTA’s recent warning to citizens about SIM cards registered in their name but used by other individuals, reinforcing the regulator’s current focus on accountability and consumer rights across Pakistan’s mobile ecosystem.
