iPhone sales in Q1 2018 are a real surprise for everyone including Apple. As the iPhone X has been squeezed out by sales of Apple’s older iPhones. Apple expected the iPhone X to be outsold by the cheaper iPhone 8 and iPhone 8 Plus but sadly that wasn’t the case. According to a new report from Consumer Intelligence Research Partners, the iPhone X captured only 16% of iPhone sales, compared to 44% for the iPhone 8 and iPhone 8 Plus.
The real surprise comes when we look at the sales of the iPhone 7 and iPhone 7 Plus, two-year-old smartphones actually outsold the iPhone X by grabbing 20% market share.
When looking at sales of the iPhone 7 and iPhone 6S families. Apple’s favorite iPhone X has only barely outsold the iPhone 6S family in the Q1 2018 quarter. As the iPhone X grabbed only 16% of sales, on the other hand, the iPhone 6S and 6S Plus combining for 13%.
Even the iPhone SE, a device that was mid-level when it was introduced and which hasn’t been updated in over a year, grabbed 8% of iPhone sales.
The biggest problem with the iPhone X has certainly been the price. Ever since Apple released the first iPhone. Apple and the Android industry have competed heavily on pricing. The flagships of Apple and Samsung have almost always had an increased price within $50 of each other, but Apple went a little higher than the rest of the competition this year with iPhone X.
The Galaxy S9, which had all the features to properly compete with the iPhone X, has the price tag of 75,000 rupees, and even the Galaxy Note 8 was only 80,000 rupees. Although Apple has eight models available, and the newest ones costing close to 120,000 rupees, consumers appear to want older, cheaper models that have many of the same features.
Which iPhone model do you prefer buying? Let us know in the comments below.