Marking a historic first, the popular video-streaming platform, YouTube, hosted a virtual Pakistan creator roundtable. The event was attended by media persons and the brains behind the four renowned Pakistani YouTube channels; Ducky Bhai, Something Haute, Sistrology, and Street Food PK.
The discussion began with the Country Director of Pakistan at Google, Farhan S. Qureshi, sharing valuable insights with content creators and the media.
“Over 55 per cent of the viewership of Pakistani YouTube channels comes from outside the country. The number indicates that the content created by Pakistani YouTubers is highly popular all across the globe,” Farhan S. Qureshi.
He also shared that overall growth of 35pc was recorded on a yearly basis as more than 300 channels now have more than 1 million subscribers. Over 4500 YouTube channels now have more than 100,000 subscribers, registering a growth rate of 45pc, he added.
Qureshi also revealed that popular Pakistani YouTube channels are now making over Rs1 million annually recording a growth rate of more than 140pc year-over-year. He stated that YouTube encourages its content creators to grow financially stable.
During the panel discussion, the content creators also shared the stories of their YouTube journey as to how they started it off, how they managed to build a community, how it [YouTube] changed their life and where they stand today.
Saad Ur Rehman, popularly known as ‘Ducky Bhai’ recalled that he started his YouTube channel five years ago.
“I used to make gaming and tech-related tutorial videos. I used to ask shopkeepers and friends to lend me their gadgets so I could record videos on them. I learnt to edit, created ‘Ducky Bhai’ and things changed. It grew to podcasts, Vlogs and ‘Ducky Extra’,” he said.
Dr Iqra Kanwal, the owner of the highly popular YouTube channel Sistrology, shared a similar story. According to her, the channel had initially witnessed a slow growth until she switched to vlogging. “Things have changed for good now,” she added.
Something Haute’s Aamna Haider Isani who quit her job to focus more on the content creation on YouTube shared that despite her being not tech savvy, her channel garnered good viewership, encouraging her to post more videos. Reflecting on how she managed to build a community, she said that she was absolutely overwhelmed when over 50 people turned up to meet her at a meet-up session in DC, United States.
Zia Tabaruk, the man behind the Street Food PK, also called it a day at his professional job despite his family’s reservations and switched to YouTube. Not only did the decision pay off for him financially, but Tabaruk now gets to be as creative with his videos as he wants.
That people are now shifting to YouTube to earn reflects a shift in the mindset of the general public. It is no surprise that the video-streaming platform has managed to get the attention of the masses who are now looking to build a community of their own on the platform. The creators were of the opinion that there is still much potential and space in the Pakistani market for new YouTubers who can make content and earn living.