3 min read
Daraz, the country’s leading e-commerce platform, hosted their Seller Summit 2022 in Karachi on October 08, 2022. These annual events are organised with the objective of connecting directly with sellers of their platform, educate them about recent changes made in policies and guidelines to benefit them and assist in providing consumers with a more fulfilling experience.
Prior to Karachi, a summit was also held in Lahore and the events collectively saw the participation of over 1500 sellers. The attending sellers were also briefed about the upcoming 11.11 sale through key insights, shopper behavior and trends to help them unlock growth during this grand e-commerce event. This was the first seller summit to be held in-person post-pandemic as the previous two were conducted virtually. Daraz also plans on hosting meetups in Faisalabad and Peshawar in the coming days, to continue engaging with their seller community. A meetup in Islamabad was organized last week.
While addressing the sellers, it was shared that this year has seen a 38% increase in sales, 37% increase in orders and 36,000+ monthly active sellers. It was also revealed that a budget of PKR 700 million+ has been set aside for rewarding new sellers in order to incentivize them for maintaining quality performance. As a platform, Daraz connects over 20 million users monthly to more than 200,000 sellers has invested over $100 million in the last three years to build an e-commerce ecosystem and the infrastructure to support this growth for years to come in the country. This year, there has been a special focus on growing Daraz’s seller base in smaller cities, which has shown great results such as 329 sellers in Daska, 180 sellers in Hayatabad, 467 sellers in Mian Channu and 385 sellers in Swat. Currently, it is the fourth largest platform in Pakistan after Google, Facebook and TikTok.
“Our seller community is the backbone of Daraz, which is why we ensure that we continue engaging with them regularly and introducing initiatives that support their growth. Training sellers about best practices to follow for customer excellence and sharing our own learnings would not only benefit individuals but the overall e-commerce ecosystem in the country. In the last three years, the average income of our sellers has increased by 70%. Our vision for our sellers is to create not just businesses, but legacies that they can pass on to their future generations.” said Ehsan Saya, Managing Director, Daraz Pakistan.
Sunny Ali, founder and CEO, of Extreme Commerce attended the event as a special guest where he stated “Daraz’s commitment towards building a concrete foundation for Pakistan’s e-commerce industry is commendable. By encouraging new entrepreneurs to start their online journey, while educating them and extending support every step of the way, they are opening up new avenues for economic growth in the country.”
“Every year, we organize these summits to help our sellers prepare for the upcoming grand 11.11 sale, which has over the years become the most awaited shopping event in the country. This year, we have already seen immense growth on our platform which ultimately benefits our sellers and aids in their success. We are preparing to make this year’s 11.11 bigger and better than previous years, and are hopeful our insights would help sellers achieve much more business.” shared Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan.
