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After nearly 20 years in business, Reddit has reached a significant milestone by turning its first-ever profit. The social media platform reported a revenue of $348.4 million—a 68% increase from the previous year—and announced a profit of $29.9 million on Tuesday, marking a major turning point in its financial journey.
After becoming public, Reddit initially suffered heavy losses, with a $575 million shortfall in the first quarter of the year. But by the fourth quarter, that number had dropped to $10 million, demonstrating the firm’s commitment to long-term growth.
In the past few months, things have gotten even better. Reddit’s daily active users jumped to 97.2 million, and then they went up again to 100 million, which is a 47% increase in traffic.
How Reddit’s Ad Revenue and Data Licensing Fuel Profitability?
Along with the increase in users, Reddit’s ad revenue has also witnessed significant rise, reaching $315.1 million. Other sources of revenue brought in an extra $33.2 million, mainly from data licensing agreements that Reddit has with businesses like OpenAI and Google, who are using Reddit’s post data to train their artificial intelligence models.
Reddit’s translation feature, driven by AI, is probably a factor in its recent success. Spanish, Portuguese, Italian, and German have joined the feature’s existing support for translations from French; an additional 30 languages are in the works. When asked about Reddit’s growing influence, CEO Steve Huffman said, “Reddit’s influence continues to grow across the broader internet.”
These strategic moves will help Reddit maintain its status as the go-to site for online communities and user-generated content.
