Instagram has rolled out profile grid reordering to all users on Android and iPhone, allowing creators, brands, and everyday users to rearrange the order of their posts without deleting or reposting any content. The feature began its global rollout on June 8, 2026 and works through a simple long-press and drag gesture directly on the profile grid.
Until now, Instagram users had very limited control over how their profile appeared to visitors. Beyond pinning up to three posts to the top of the grid, the order was fixed to chronological upload sequence. Any creator wanting a carefully curated visual layout had to plan posts weeks in advance, or delete and repost older content, sacrificing accumulated likes, comments, and engagement history in the process.
The new feature removes that constraint entirely. Posts can now be moved to any position regardless of when they were originally published. An artist can pull an older release back to the front row during a campaign anniversary. A brand can reorder its grid around a seasonal theme or a product launch. A creator with a viral clip from two years ago can give it a more prominent position without touching its engagement data.
Instagram head Adam Mosseri first announced plans to bring back grid customization tools in 2025, framing the move as part of a broader effort to reduce posting pressure and give users more flexibility over their profiles. The rollout follows Instagram’s earlier shift away from square thumbnails to taller vertical previews, a change that frustrated many users who had designed their grids around the square format.
Not everyone is happier about the new customization reorder. A top comment on a subreddit about Instagram reads:
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The update arrives alongside a busy week for Instagram feature announcements, which also included the launch of Instagram Plus, the platform’s new $3.99 per month optional subscription. Together the two changes signal Instagram’s continued push toward giving creators more control over how their profiles function and look.
