Meta’s Threads has reached 500 million monthly active users, adding roughly 100 million users since last August.
The platform, which launched as a Twitter alternative following Elon Musk’s acquisition of the company, has matured well beyond its original positioning, with Meta crediting much of its recent growth to the Communities feature introduced earlier this year.
To mark the milestone, Meta is taking Communities out of beta entirely. Threads will now display distinct icons for each community and introduce a Communities Hub accessible from the main menu to the left of the feed.
Meta will also award community champion status to more users going forward. Native-language community tags are now available in Japan, Korea, and Taiwan, and Live Chats will expand to more communities in the coming weeks, gaining the ability to quote moments directly to the main feed.
The platform’s biggest new feature is Your Algo, which complements the existing Dear Algo tool. While Dear Algo lets users tell the algorithm what they want to see more or less of, Your Algo applies that same control specifically to topics, letting users choose how long the adjustment lasts, with options for one, three, or seven days.
Requests remain private to the user making them, and Threads now manages both Dear Algo and Your Algo through a single unified hub. Your Algo is rolling out today in the US, Canada, the UK, Australia, and New Zealand.
Threads crossed 175 million monthly active users around its first anniversary, meaning the platform has nearly tripled its user base since then. The continued ties to Instagram, which allow users to port over followers and profiles easily, have made Threads an easier on-ramp compared to other Twitter alternatives that launched around the same period.
