LinkedIn has introduced collaborative posts, letting creators jointly publish content on the platform. The feature makes it easier for multiple people to contribute to a single post. Users can invite co-creators through a new add collaborator option in post settings.
Invited collaborators join the creation of the post, and their names appear at the top. LinkedIn says the goal is to reflect how ideas form in groups rather than alone. The company is testing the feature with creators and brands, with wider access planned in coming months.
The test launched at the Cannes Lions festival, where select creators and brands got early access. The option lives inside the post composer, alongside other settings. Users can invite both individual members and company pages to partner on a post.
“In time, members and LinkedIn pages will be able to share posts together on LinkedIn, and people will see all collaborators listed at the top of the post,” the company said. “We’re testing this experience with a handful of creators and brands on the ground at Cannes starting today, and we’ll plan to roll this out further over the next few months.”
These collaborative posts aim to make those shared efforts more visible. LinkedIn said members and pages will be able to share posts together, with all collaborators listed on top. Crucially, the post then publishes across every collaborator’s network at once. That mechanic widens reach far beyond a single account.
The update fits LinkedIn’s broader push into creator tools and monetization. The platform recently launched a Creator Marketplace connecting brands with relevant creators. It has also strengthened advertising and sponsorship options for businesses.
By encouraging collaborative posts, LinkedIn is also chasing higher engagement. Content shared across multiple networks reaches wider audiences than company posts alone. The feature mirrors Instagram’s collab tool, but carries more professional weight.
On LinkedIn, a name beside a trusted brand reads as a real endorsement. Collaborative posts offer brands a fantastic way to leverage the power of member networks, which typically generate a broader reach compared to posts made directly from company pages.
