Adobe is officially pouring more AI into its core products. Recently, the tech giant made major feature announcements at its MAX event in Miami. Consequently, apps like Photoshop, Premiere, Illustrator, and InDesign are receiving massive AI upgrades. Furthermore, the company is rapidly expanding AI capabilities within its Firefly creative tool. Additionally, Adobe is launching a brand-new Model Context Protocol (MCP). This protocol allows external chatbots, such as ChatGPT, Claude, and Gemini, to seamlessly use Adobe features.
Firefly Expansion & AI Upgrades for Adobe Photoshop, Premiere & Lightroom
Adobe’s Firefly app is aggressively moving into Figma’s territory. Currently, the company offers a new prototyping tool called Builder in a private beta. This tool lets users create designs to effectively show off their ideas. Besides that, Adobe introduced a new tool to create on-brand graphs. Furthermore, an innovative image editing tool now lets you change specific parts of an image without altering other surrounding objects.
Firefly also gained a brand-new AI-powered video tool. Consequently, users can easily assemble videos using clips, images, and sound effects. Meanwhile, Adobe made its AI agent proactive and “always on.” This ensures the agent gathers more context about your work and remains present for any action. Finally, Adobe simplified quick actions. Therefore, users can instantly remove backgrounds or quickly generate video thumbnails.
Adobe continues its massive AI trend across its main applications. At the MAX event today, the company revealed several major additions. First, Photoshop is getting a powerful new relighting feature. It also includes new sliders for prompt-based generative styles. Meanwhile, Premiere will receive a new color grading system built specifically for professionals. It also introduces a highly anticipated object removal feature for video. Likewise, Lightroom is getting some impressive updates. Users now have a dedicated way to correct blinking eyes alongside a handy blemish removal tool.
Third-Party Models & the New MCP Standard
Adobe already offers multiple third-party models from industry leaders like Google, Runway, ElevenLabs, Black Forest Labs, OpenAI, Kling, and ByteDance. Additionally, the company’s recent acquisition, Topaz Labs, is launching two new image models. The first model, Wonder 4, tackles upscaling and denoising. Meanwhile, the second model, ImageHDR, easily turns standard images into HDR formats.
Currently, Adobe features ChatGPT and Claude integrations for some product functions. Now, Adobe is releasing a local MCP to expose even more Creative Cloud features to users. Adobe vice president Deepa Subramaniam spoke to TechCrunch about this integration. She stated that the company is still deciding exactly which capabilities to expose. Therefore, they will heavily rely on user feedback.
Subramaniam clarified that Adobe is providing various endpoints across Illustrator, Photoshop, After Effects, and Premiere. They plan to watch how people use these features and eventually show more. She added that Adobe has no desire to limit the MCP endpoints. Ultimately, they simply want to support your creative workflow.
However, not everyone loves this new protocol. Last month at an event in India, Figma co-founder Dylan Field openly criticized it. He argued that MCP is not a perfect standard because it primarily benefits frontier AI labs.
