AMD Radeon graphics cards are facing another major round of price increases in China, with new Q3 2026 sales guidance reportedly raising prices across the entire RX 9000 lineup by between 5% and 20%. The RX 9070 XT absorbs the heaviest hit, jumping from $830 to approximately $1,037 under the updated channel guidance.
The increases follow rising GDDR6 and GDDR7 memory costs that continue putting pressure on graphics card manufacturers globally. AMD had already informed board partners that GPU-and-memory bundles would become more expensive. Radeon prices had begun climbing across Chinese retailers in previous weeks before the formal Q3 guidance confirmed the scale of the adjustment.
Here is the full breakdown of the reported price changes across the RX 9000 series:
| Model | Previous Price | New Q3 Price | Increase |
|---|---|---|---|
| Radeon RX 9070 XT | $830 | $1,037 | 20.01% |
| Radeon RX 9070 | $770 | $830 | 7.14% |
| Radeon RX 9070 GRE | $592 | $680 | 13.05% |
| Radeon RX 9060 XT 16GB | $533 | $637 | 16.28% |
| Radeon RX 9060 XT 8GB | $400 | $459 | 12.91% |
| Radeon RX 7650 GRE | $350 | $370 | 5.60% |
The memory shortage driving these increases affects the entire GPU industry, not just AMD’s product lineup. GDDR7 supply constraints have tightened significantly throughout 2026 as demand from AI accelerators, gaming GPUs, and next-generation consoles competes for the same limited production capacity. Samsung and SK Hynix have both struggled to ramp GDDR7 yields fast enough to meet concurrent demand from NVIDIA, AMD, and console manufacturers simultaneously.
These figures represent China-specific Q3 sales guidance rather than a confirmed new global AMD MSRP, and that distinction matters for buyers outside China. AMD has not announced equivalent worldwide pricing changes for the Radeon RX 9000 series. No confirmed timetable exists for similar increases in the US or Europe either. However, reports suggest that higher Chinese channel pricing could eventually ripple into other markets as the same memory cost pressures affect global supply chains.
For Pakistani gamers and system builders who import GPUs through grey-market channels or local distributors sourcing from Chinese wholesalers, these increases will translate into higher local prices within weeks. The RX 9070 XT crossing $1,000 in channel guidance effectively removes it from the “midrange” category that AMD originally positioned it in, pushing budget-conscious buyers toward the RX 9070 GRE or the 8GB RX 9060 XT as the last sub-$500 options in AMD’s current generation.
