Despite having a critical time owing to #BatteryGate, Apple shone once again in the sales department.
Apple faced a strong backlash in past couple of months after admitting to slowing down older iPhones with software updates. But that didn’t stop Apple from filing a ground-breaking sales record in the last quarter of 2017. Beating its own previous sales forecast, the Cupertino based tech giant has recorded sales of $88.3 billion in the final three months of 2017.
Meanwhile, Apple has also posted a record $20.1 billion profit in last quarter of 2017. However, Apple said that it expects sales for the upcoming quarter to be between $60 billion and $62 billion; quite lower than earlier Wall Street estimates. The forecast raises concerns about demand for the new line of iPhones.
Apple’s previous quarter included initial iPhone 8 sales, while the latest results are the first to include initial iPhone X sales as the smartphone was launched back in November. Apple has not disclosed sales by models instead the company has revealed the total shipments in the last three months of the past year. Apple sold 77.3 million iPhones, 13.2 million iPads, and 5.1 million Macs in last quarter.
According to company’s CEO Tim Cook,
“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone.”
Well, the shining star of Apple’s surprising boost in the quarter remained the iPhone X. The new $999 iPhone helped supercharge Apple’s sales in the holiday season, but trouble may be ahead because the #batterygate has compelled many iPhone lovers to change their mind of course.