Jazz appoints Atyab Tahir as CEO JazzCash

Written by Usman Aslam ·  1 min read >

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

“JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

About Jazz
Jazz is Pakistan’s number one 4G operator and a leading digital service provider with over 72.6 million subscribers, including 35 million 4G users. maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value-added services in the industry. For more information:

About JazzCash

JazzCash is Pakistan’s leading fintech with 15.5 million monthly active users, 141K merchants and around 1.7 billion transactions in 2021. JazzCash offers a broad portfolio of branchless banking services for customers, including travel, ticketing, entertainment, money transfer, bill payments, debit card, insurance, savings, and payments for a wide variety of services. For more information, please visit:

As of now, JazzCash is considered as Pakistan’s largest mobile wallet trusted by millions. Consumers can simply install the new JazzCash app and experience seamless payments, transfer money to anyone anywhere, pay utility bills, recharge your mobile balance, subscribe to mobile packages and much more.

About Mobilink Microfinance Bank (MMBL)

MMBL is Pakistan’s largest digital bank with over 38 million registered users including 15.5 million active digital wallets. MMBL is a leading player in lending to small and medium-sized enterprises is currently operating through 100+ branches. The Bank has also secured “Positive Outlook” by Pakistan Credit Rating Agency (PACRA). To find out more about MMBL, visit

Written by Usman Aslam
A tech enthusiast, writer, researcher and strategist working on the latest technologies and making an impact. Usman has been heavily focused on building communities, empowering people through technological trends and advancements for over 3+ years including many notable names such as IEEE Region 10, TEDx, Google Developers, United Nations Programmes, Microsoft Partner Program and much more. Reach out: Profile