Mujhe Bhot Garmi Lag Rahi Hai! –’s New Marketing Tactic

By on
June 14, 2014
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With a title as, ahem, catchy as “Mayn Ghar Mayn Aata Gundti Hoon”, you could probably catch anybody’s attention and that’s exactly what is hoping for. The online store has definitely sat down and revised its marketing policy because most users’ inboxes have been flooded with emails that come with attention grabbing, completely different and somewhat shocking titles. These emails then go on to advertise a related offer.

Advertising has always been a serious issue and in recent days it has become more difficult with users easily discarding uninteresting ads, ignoring website newsletters and using tools such as adblock. This in turn encourages organizations to come up with new methodologies to attract user attention but is clearly upto something new. You probably haven’t seen such advertisements before.

The best part? You can’t tell right away that is responsible for these nefarious emails. These are personalized emails from unknown individual (usually Pakistani females) and some really trust-worthy email IDs ( who claim to know exactly what you need.

What do you think of’s latest attempt to sell its products to you? Love it or Hate it, it surely makes you click!

Also see:
A Comparison of 7 Pakistani eCommerce Sites
Popular eCommerce Websites in Pakistan

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