Pakistan Stock Exchange-listed Zuma Resources has approved the full acquisition of sim.market, an international digital connectivity and eSIM platform. The board greenlit the deal on October 2 and disclosed it to the PSX on October 5.
Zuma will carry out the acquisition through Zuma Global Ltd, a UK subsidiary it incorporated on September 18. The deal covers the brand, trademark rights, domain, website, platform, intellectual property, and all customer and commercial rights. The company has authorized its CEO to negotiate final terms. It did not disclose the purchase price.
sim.market offers travel and global connectivity services through eSIM technology. The acquisition builds on Zuma’s existing partnership with US-based Telna North America, which gives it access to multi-IMSI infrastructure for eSIM connectivity, mobile data, voice, SMS, and international roaming. Together, the Telna partnership and the sim.market platform cover more than 200 countries.
Zuma projects initial annual revenue of $3 to $5 million from the platform. That figure depends on regulatory approvals. The company is also engaging with UK regulator Ofcom to secure licensing for physical SIM, eSIM, and digital connectivity services.
This marks a sharp pivot for the company. Zuma Resources formerly operated as Bilal Fibres Limited and began its shift toward telecommunications earlier in 2026. In addition to the sim.market acquisition, the company signed a three-year global connectivity agreement with Telna that grants it the right to launch its own telecom brand and operate as a reseller across multiple countries.
Back home, Zuma is evaluating a Mobile Virtual Network Operator license application to the PTA. An MVNO license would let it offer mobile services in Pakistan without building its own network infrastructure.
The global eSIM market keeps growing as travelers and businesses ditch physical SIM cards. Zuma’s move positions it as one of the first PSX-listed companies to enter this space internationally.
