9 steps to creating a stand-out freelancing profile that wins clients & business
I’m trying to write as much as I can to help newbies & professionals, but the time barriers I have aren’t allowing me to do much. Anyway, today I’m going to discuss 9 awesome steps to creating a freelance profile that wins business & clients for you.
If you follow these 9 simple steps, I’m sure the clients attention in your profile will be almost double.
1. Choose an Appropriate URL for your Freelancing Profile
So you have decided the niche you are going to work in, now the first step is to have an appropriate URL which defines you. I will suggest two approaches here
- Brand Name
- Personal Name
While both have their own benefits, I will leave this decision to you. It’s your choice to select the best name for you; if you are going to select your company name as your profile name, spend some time for selecting a good brand name and if it’s your personal name, please never consider nicknames or any other pseudo names except your own real name.
2. Upload your real picture
Now, you need to build a positive trust for yourself and undoubtedly, your real picture is the first thing to do. It will not only help you in better ranking of your profile but also in building a trust on the community by showing them that you are not a fake profile but a real person. So get ready, wear a good suit and say cheez in front of the camera. =)
3. Put up an attractive headline
Do you know how important a headline is to your profile? It’s the simplest way to summarize who you are. While thinking of a headline(s) that is both attractive or professional to a client, think for a moment as a buyer and ask yourself on how do you feel with the headline? Does it catch you? If not, then it’s time to think for an attractive title.
4. A killer description that defines you
Did you notice that I used the word ‘killer’ here? Because I want you to put up a description that is different, creative, to the point and exceptional. I often speak to marketing people that if you can’t sell yourself then how you can sell their product or services? Having a killer description is very necessary to “Gain Consumer’s Trust and Authority in you.”
If you are still confused on how to write a good description, the best way I can suggest is to observe your competitors, look at their profile and find what attracts you in their profile and then work on your profile to make it unique.
The rules to remember here is that NEVER EVER copy other people’s description, instead spend some time or hire someone to do it for you.
5. Upload portfolio or screenshots of completed projects
Remember that your client needs a reason to buy your service and the best reason you can give to them is by uploading your portfolio, screen shots of work done and explaining to them on how your service has helped other companies to achieve their goals. These success stories will help your potential customers to imagine themselves and think how you can help them. I have seen as much as up to 300% difference in project winnings with the help of a good portfolio and success stories.
6. Prove yourself, pass TESTS!
Are you really what you are claiming to be on your freelancing profile? Prove yourself, pass different skills and test to let people believe in your capabilities. This way anyone visiting your profile will know that you have a good command on the skills you have mentioned on your profile.
7. Set reasonable costs to get hired!
Remember, both too low and too high costs are not going to work for you. You know what your worth is. Never put costs more or less than your worth. If you don’t put the right costs, chances are that a majority of the people who are looking for your services are going to select another freelancer. So it’s better to spend some time and research on hiring costs relevant to your skills.
8. Backup your qualifications
Backup your qualifications with your academic background, references & certificates because showing your formal training to the clients in your niche is going to have a great impact on your potential clients.
Also, if you have any employment history, do consider adding that as well with all the work details you have done during your job because there is no match for practical experience & exposure.
9. Link your social media profiles with your freelancing profile
Shout out on Social Media about your profile. Let people know what do you have in your mind to offer them. This is a great way to generate more clients as well to give them a positive impression about yourself.
Hope you have a nice time reading this, do add your comments.