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Meta is launching four new “Meta Lab” retail locations in the United States, including pop-ups in Las Vegas and New York and an expanded flagship in Los Angeles. Timed to coincide with the holiday season and the launch of its new AI-powered wearable devices, the stores are designed to offer a hands-on experience for consumers.
New Meta Lab Locations and Dates
- Las Vegas: A 560-square-foot pop-up will open at the Wynn Las Vegas on October 16, 2025.
- Los Angeles: The flagship store on Melrose Avenue will expand to over 20,000 square feet, reopening on October 24, 2025.
- New York City: A 5,000-square-foot pop-up will open on 5th Avenue on November 13, 2025.
- Burlingame, California: The existing Meta Lab, which is 1,550 square feet, will remain open.
Interactive Experiences, Featured Products
The Meta Lab locations will allow customers to demo a full range of Reality Labs hardware, including:
- Meta Ray-Ban Display: This is Meta’s first smart glasses with a built-in display, offering a heads-up view of notifications and other information.
- Meta Neural Band: This wristband controller uses electromyography (EMG) to let users navigate their devices with subtle hand gestures.
- Quest VR headsets: Customers will be able to test the Quest 3 and Quest 3S.
Meta Retail Expansion Significance
Meta’s new retail strategy is built around experiential shopping, with these interactive stores designed to help customers explore and appreciate the company’s emerging technologies, very much like Apple’s iconic retail approach.
After selling over 1 million pairs of smart glasses in 2024, Meta’s push is understandable. They want to get into physical retail in a clear attempt to move their devices into the mainstream market. The high-traffic, hands-on locations allow the company to gauge consumer interest in products like the Ray-Ban Display glasses, despite the problematic demo.
These stores will also serve as test beds for refining Meta’s retail strategy and optimizing hardware sales before a wider rollout.
